Who are unbiased.co.uk?

Unbiased.co.uk is run by IFA Promotion Ltd. IFA Promotion has been in existence since 1989 and was formed to promote Independent Financial Advice to consumers. The find an IFA search at unbiased.co.uk has been in existence since 2000, now putting over 500,000 consumers in touch with local IFAs on an annual basis. As a company we have a great track record of confidentially matching searching consumers up with professional financial advisers in their local area. Unbiased.co.uk promotes professionals on its site in a number of ways:

  • Online and offline PR – over 7,000 pieces of positive media generated in 2008
  • Online advertising campaigns – dominating the top ranking advertising for relevant terms that consumers searching may enter when looking for advice online
  • Natural optimisation – ensuring all the valuable editorial content and information on our website is optimised so that we rank highly on the non-paid for listings of popular search engines
  • Providing white label versions of our searches – click here to view the sites that currently run versions
  • Links from other sites into unbiased.co.uk – due to our demonstrable success in matching consumers to advisers in a safe, confidential way where the consumer stays in control we have been able to secure hundreds of links into our site from other third parties including the FSA (Financial Service Authority), citizens advice bureaux, financial product providers, consumer portals and news sites

To visit our find an IFA service at unbiased.co.uk and experience how we put consumer in touch with advisers click here.